A new coffee accessories and equipment brand called Squeaky Coffee demanded the attention of the coffee world last month at the SCA Expo in Chicago, winning a Best New Product Award for one of several new releases.

The Squeakly Alsa is the gadget that won the People’s Choice Award for Best New Product. Selling for $60 pre-shipping, the Alsa is a bottomless portafilter attachment that suspends a frozen steel ball over which the espresso flows into a vessel for immediate chilling.

“They’ve been in the coffee business for almost 17 years,” Chamraksin told DCN in Chicago. “Squeaky is our new project that we started last year. The Squeaky brand is for small equipment that’s easier to go everywhere in the world.”