The name GOAT STORY was inspired by the famous myth of coffee that was discovered by a flock of goats in . . .
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The name GOAT STORY was inspired by the famous myth of coffee that was discovered by a flock of goats in Ethiopia. There legend says the goat herder Kaldi first discovered the potential of these beloved beans after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. Anže Miklavec (today's CEO) and his team wanted to follow up on this story and involve you in it, thus creating the Goat Story. In 2014, they first ruled Kickstarter when they placed their GOAT Mug, a travel coffee mug with a very unconventional design in the shape of a goat's horn. 10,000 coffee enthusiasts came together and donated almost half a million dollars to bring this vision to life.
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