APAX LAB was born from a relentless dedication for taking coffee to new heights. We stand for innovative thinking, going beyond the usual, and reshaping traditions. We believe that to truly move forward, we need to let go of past practices, challenge established norms and adopt new approaches.

"APAX," inspired by the term 'apex', manifests our dedication to reaching the utmost standards in all our endeavours. Our products are the result of this philosophy, each with its own special touch that makes it distinctly APAX LAB.

APAX LAB is the promise of transformation and excellence. By transcending limitations, we empower people to curate and customise their brewing water, ensuring that every coffee moment is as unique and remarkable.

Our mineral concentrates were created by Simon Gautherin in 2023, who dedicated the past 6 years to researching the impact of water on coffee flavours. We developed over 2000 water recipes and collected an immense amount of data to bring these profiles to life.

APAX LAB was born out of a desire to reach higher heights and push the boundaries of exceptional coffee.